If you run a local business, showing up on Google Maps can be a game-changer. Whether you own a bakery, a dental clinic, or a plumbing service, being easy to find online means more foot traffic, calls, and customers. In this guide, we’ll walk you through simple, effective ways to boost your local SEO using Google Maps.
Why Google Maps Matters for Local SEO
When people search for a service near them (like “pizza near me”), Google shows a list of local businesses on a map. This is called the Local Pack, and it’s one of the first things people see. Ranking here can bring in serious local traffic.
That’s why optimizing your Google Maps presence is critical. It’s not just about showing up—it’s about being chosen.
1. Claim and Verify Your Google Business Profile
Your first step is to claim your Google Business Profile (GBP). If you haven’t done this, go to google.com/business and set up your profile.
Make sure to:
Use your real business name
Select the right business category (like “Coffee Shop” or “Electrician”)
Add a local phone number and website URL
Fill out your business hours
Add high-quality photos
Once done, Google will send a verification code to your business address. This step is essential—no verification, no visibility.
2. Use Local Keywords in Your Profile
Add keywords that people in your area search for. For example:
“Affordable dentist in Austin”
“24/7 emergency plumber NYC”
Use these keywords in your business description and services section. But keep it natural and easy to read.
3. Collect and Respond to Reviews
Reviews are gold for local SEO. Encourage happy customers to leave you a review on Google.
Tips:
Ask in person after a successful job
Include a link in your follow-up emails
Make it easy by sharing your review link
Always respond to reviews, both good and bad. This shows Google (and customers) that you’re active and care.
4. Add Quality Photos Regularly
Photos help people choose your business. They also improve your visibility.
Upload pictures of:
Your storefront
Your team
Inside your office or shop
Products or services in action
Pro Tip: Geo-tag your images with your location before uploading. This gives a small local SEO boost.
5. Keep Your Info Updated
Check your Google Business Profile every few weeks. Make sure your:
Hours are accurate
Phone number and website still work
Services listed match what you actually offer
Seasonal hours? Temporary closures? Keep everything updated. Google rewards accuracy.
6. Create Local Content
Use your website to support your Google Maps presence. Create blog posts or landing pages for your location.
Examples:
“Top 5 Family Dentists in Miami”
“How to Choose a Plumber in Brooklyn”
Use local keywords and link to your Google Business Profile.
Related article: Top Local SEO Strategies for 2025
7. Get Listed in Local Directories
Sign up for local and niche directories. Examples include:
Yelp
YellowPages
Angi (formerly Angie’s List)
Local Chamber of Commerce sites
Make sure your NAP (Name, Address, Phone) is exactly the same on every listing. Google likes consistency.
8. Use Google Posts
You can post updates, offers, or events directly on your Google Business Profile. These posts show up in search and map results.
Use Google Posts to:
Promote sales
Announce new services
Share updates or events
Keep them short, useful, and relevant.
9. Add Services and Attributes
List out the services you offer in detail. You can also add attributes like:
“Wheelchair accessible”
“Women-owned business”
“Online appointments available”
These help users decide and improve your visibility.
10. Track Your Performance
Google gives you data on how people find and interact with your profile.
Look at:
How many views your profile gets
What search terms people use
How many calls and website clicks you receive
Use this data to improve your keywords, images, and posts.
Final Thoughts
If you’re a local business trying to grow, Google Maps isn’t optional—it’s essential. By setting up and optimizing your Google Business Profile, encouraging reviews, and keeping your info fresh, you can increase visibility and bring in more local customers.
Need help growing your local presence? Agencify Digital’s Local SEO Services are designed to do just that. Let’s rank your business higher, together.
